Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

Care And Maintenance Of The Human Hard Drive

The human brain is very much like a hard drive. If you stop to think of it, they are both filled with billions of tiny bits of information, stored in the memory cells just waiting to be accessed. They both use electrical energy to find those bits and put them together to recreate something that we have placed there. They work on demand, and we expect them to instantly give us what we want.

And frankly, many people abuse both their hard drives and their brains! They fill them up with information and expect them to perform at top efficiency without the benefit of good maintenance. There are some basic support tasks that are essential to the well being of both. If you do not take proper care of both of them, they will fail you.

Both brains and hard drives need to be de-fragged on a regular basis! De-fragment means that you allow the machine (brain or hard drive) to rearrange the information that has been stored in it, so that it can find what you need more quickly and efficiently. When bits of information get stored all over the place, with no logical order to it, then it takes a lot longer for the machine to find and reassemble what you need quickly.

Probably, you have your hard drive set up to de-frag itself on a regular basis. It is done automatically, maybe while you sleep. Well, your brain does not have a task-scheduler to take care of this for you! It is busy 24 hours a day, 7 days a week and 365 days a year. It can not reset itself while you sleep. That is because it is still working on the things that your subconscious is trying to sort out. It is dreaming and remembering and stressing all the while.

So how do you de-frag your brain? Well, it takes three things: rest, relaxation and meditation. If you are a type A personality, then these three things may be altogether foreign territory for you! You may be in a high-stress job, or always be taking care of others but never yourself, or you may somehow think that taking care of yourself first is something that you do not deserve. Wrong! If you do not take care of this, it will force the issue. You may get sick, depressed or worse.

Meditation is an excellent way of maintaining your brain. It forces you to sit, relax and do "nothing" for a bit. You clear your poor brain of the clutter and the chatter and just let it run free. You do not have to do anything special, really, to meditate; you just find something that transports you! Music works for a lot of people. You can dance if it helps you, or do some drumming. You could get a good meditation tape or CD and listen to that. You could even sign up for a Tai Chi course, or try some yoga. Whatever you decide to do, do it regularly. At least once a week is necessary for the proper de-fragging of the average hard drive and the average brain.

At the very least you should be setting aside some time every week to just do something relaxing. Take a long bubble bath with some candles lit and some soothing music playing. Go sit outside in nature. The trick here is to just DO it, to take the time for yourself no matter what. See that you deserve it and that it is just as important as going to a doctor when you are sick. In fact, it can help keep those doctor visits to a minimum!

And while you are at it, consider getting a good anti-virus too. Your hard drive needs it to protect your information, and your body needs it to keep healthy. Anti-virus for the body means taking better care of you. Eat something healthy, go out and take a walk, and get more sleep! You can find the time to do this if you make it a priority.

If you take care of your hard drive, both the computer type and the body type, your life will improve significantly. Both will run smoothly and have a lot less crashes!

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within their algorithm.

Anyone not aboard with multimedia content needs to give it a try in 2015. This is certainly the best way to see massive improvements with search engine ranking positions.

SEO has changed to be greater portion of a content, and viewer experience oriented technique. The websites that may do the best in 2015 are the types offering visitors together with the information, features and merchandise they seek. The quantity of individuals looking for information online will keep growing now and in to the future. To make use of this market, be aware of the most recent SEO and marketing trends to ensure some pie will be had.

Hotels in Puri With Swimming Pool

Located on the eastern shores of India is the holy city of Puri – one of the sacred Char Dhams. Puri also has a beautiful beach and many good hotels that offer all the necessary amenities such as swimming pools. Read on to know more about this beach city and also check out some good Puri hotels with nice pools.

The town of Puri is located on the shores of Odisha overlooking the Bay of Bengal. It is located around 60kms south of the capital city Bhubaneswar and is well connected by roads and railways. The nearest airport is the Biju Pattnaik Airport that is in Bhubaneswar around 65kms away. Puri is a bustling pilgrimage town and is famous for its 11th century shrine dedicated to Lord Jagannath- a form of Lord Vishnu. The temple complex covers an area 10 acres and houses three main temple structures associated with the Lord and his siblings. The complex also houses numerous other small temples dedicated to various deities and each temple is said to have a myth behind it. The temple visit should take a day and you should also try out the delicious Prasad that is a full blown meal by itself. After visiting the temple, head straight towards the sea beach. One of the most beautiful beaches on the eastern coasts, the Puri beach is an ideal place to relax or frolic in the waters. The waves are not very high and the beach is considered to be safest for swimming. The beaches are also ideal for taking a long relaxing walk among the soft sands in peace. It is advisable to take a bath with fresh water after a dip in the sea as the salty water could play havoc with your skin and hair. There is a paid bathing service near the beach but if your hotel has its own swimming pool then it could prove to be a blessing. Many luxury hotels in Puri with swimming pool also have their own private beach and you can take a dip in the sea and relax in the swimming pool afterwards. These hotels also offer pool facilities such as bar / eateries, Jacuzzi, steam baths, etc. making the pool side an absolutely relaxing experience. Check out below some of the good hotels in Puri with swimming pool and other added features.

Hotels in Puri with swimming pool

Hotel Holiday Resort is one of the finest 4 star Puri hotels that is located close to the sea beach on the Chakratirtha Road. It enjoys a customer recommendation of approximately 86% which means 9 out of 10 people would select this particular hotel. Previous guests have praised its location, facilities and its standard of services. The hotel offers a nice swimming pool along with sauna, Jacuzzi and steam bath. The rooms cost Rs.2000.

The Chariot Hotel is a 3 star hotel in Puri that is located near the sea beach. It enjoys wide recommendation among travelers and is known for its numerous facilities and its tranquil surroundings. The hotel has its own private beach and offers a swimming pool and an aqua park along with spa, Children Park, a multi-cuisine restaurant and an open air cafe. The room rates start from Rs.4000.